To share the endless inspiration Rome gives, Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli created “La Mostra Diffusa” – the diffused exhibition, co-curated with art historian Filippo Cosmelli. Guests were invited to visit ten suggestive and historical locations within the heart of the city showing how the past is still a fundamental point of departure for contemporary innovation and creativity. Each location was enriched with a suggestive Haute Couture gown chosen to exactly fit the mood and ambience of the specific scene.