In the new advertising campaign for the NEW Gucci Bamboo fragrance lensed by Mert and Marcus with the accompanying video directed by Fabien Baron, Gal Gadot plays the modern Gucci woman: desired, seductive, sensual, and captivating. The actress, famed for her roles in the Fast and Furious movie franchise, is set to star as Wonder Woman in the upcoming 'Batman vs Superman: Dawn of Justice' summer blockbuster in 2016. Ahead of that, the former Miss Israel Universe headlines her first big luxury campaign for Gucci Bamboo. Gucci Bamboo has long been an icon of the House of Gucci. It was first utilized in a Gucci Bamboo bag created in 1947 as a result of the war-time rationing of materials. Craftsmen heated and bent the bamboo into the curved handle that has become a signature icon of the label, appearing in its timepieces, jewellery, footwear and now, the NEW Gucci Bamboo fragrance.